Grow your business with Digital Marketing Course
This digital marketing certification course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
Live sessions by the faculty facilitate one-on-one interactions to help learners resolve all their queries, as against isolated learning in recorded sessions. Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands on learning experience with case studies, projects and simulations along with expert faculty from MICA.
PG Certificate & Alumni Status
Earn a PG certificate and get alumni status from MICA
Learn from the best, LIVE!
Live tutored classes, not recorded sessions, from eminent faculty of MICA
End term project
Project based on industry case study that takes the student through the complete digital campaign planning process
Learn to leverage various Digital Marketing channels
Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.
Master various Digital Marketing tools
Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against Competition.
2 Day on Campus Module
Only for first 30 registrations. Interact with faculty and your peers at the MICA campus.
Who should attend
Interns
Interns or early professionals who want to learn about online marketing methods
Professionals
Professionals with specific responsibilities to market their products & services online
Professionals
Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc.
Entrepreneurs
Entrepreneurs looking to create & establish their business presence globally through digital marketing.
Eligibility
Education
· For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
· For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
· Proficiency in English, spoken & written is mandatory.
Work Experience
· For Indian and International Participants – Interns or Working professionals.
Faculty
Amit Kishore
Adjunct Professor, Digital Communication Management
MICA
Amit has over 18 yrs. of experience in strategic media planning & media research in India, Middle East, and West Africa & South East Asia. Apart from being an Adjunct Professor of Digital Communications Management at MICA, he heads the digital function in PLAN B Communications based out of Bangalore.
Prof. Siddharth Deshmukh
Adjunct Faculty and Senior Advisor
Prof. Deshmukh is the Program Coordinator for the PG Certificate Program in Digital Marketing from MICA. He has been teaching at MICA for last three years in his capacity of an adjunct faculty. He co-created MICA's Digital Communication Management (DCM) Specialization along with other MICA faculty. He has mentored over 50 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA's second year PGDM students in lieu of dissertation).
Certification
On the payment of all due fees and the successful completion of the course, participants will be awarded a PG Certificate in Digital Marketing Course by MICA.
View Sample Certificate
3DIndiaEduTech Way
Weekend schedule
Scheduled classes at convenient timings for working professionals
Case study learning
Hands-on learning using case studies, projects and simulations
Alumni Network
Be a part of rich Alumni Network
Dedicated Student support
Student relationship managers for dedicated support for all requirements of the students
Live tech support
In session tech support on chat and call for immediate support
Classroom Based Learning
Sessions with peers & faculty for in-depth learning against isolated learning of recorded sessions
Pedagogy
The primary method of instruction will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using 3D India EduTech's Live and Interactive digital learning platform. The lectures will be delivered by eminent faculty from MICA.
All participants will also be granted 24X7 access to 3D India EduTech's Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the Course. Students can chat real time with the professors during the live class and also post all other Course-related queries offline on the Cloud Campus.
Campus Module
There is a 2-day campus module at the MICA campus. There are only 30 seats available for the campus module. Additional campus fees of Rs 12,000+ GST (or USD 200) is payable. Please note that this does not include transport and accommodation.
Assessments
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this Course. There may be periodic evaluations built in through the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments as relevant and applicable to the Course. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria and assignments will be awarded a PG Certificate by MICA.
Institute
MICA (Formerly Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.
MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.
Syllabus
Module I: Business, Marketing & E-Marketing
· What is Digital Marketing?
· Advantages of digital medium over other medium
· Digital medium in today's marketing plan
· Module II: Search Marketing
· Module III: Social Media Marketing
· Module IV: Email Marketing
· Module V: Display Marketing
· Module VI: Mobile Marketing
· Module VII: Web Analytics
· Advanced Tutorial Classes
· End Term Project
· Optional On-Campus Module (Limited Seats)
Fee Schedule
For Indian Residents Rs. 85,000+ GST*
Shekhar
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