Lead Analyst - Digital Services , 4-8Yr, 7-15LPA, Bangalore
Location : Bangalore No of openings : 2
Please make sure candidate should qualify checklist written below:
Ques: Have you worked on Linkedin or Facebook paid search? If yes please mention
Ques: Does the candidate has very strong experience in PPC, SEM, Paid Search,Display Marketing ?
Ques: Which domain( Eg- Real estate, IT, Ecommerce, banking) of clients has the candidate worked with?
Ques: How much experience does the candidate has paid campaigns?
Ques: How much is the paid budget has the candidate worked on?
Ques: what all digital Marketing tools have you worked on ? Please specify?
Ques: what all digital Marketing tools have you worked on ? Please specify?
Ques: Are you Google Adwords certified?
Client :
IQuanti
iQuanti, Inc. was founded to deliver on the promise of high performance digital marketing?. We differentiate ourselves through cutting edge analytics, a robust proprietary tool-set and a strong record of delivering results. Our enterprise SEO tool ALPS was "Highly Commended"? at the Drum Search Awards USA 2018. We were ranked on the Inc.500 list of fastest growing companies in the US four years in a row. We work with several Fortune 500 clients including American Express, Avis, Allstate and Wyndham. In addition to digital marketing, 90% of our employees also have data or engineering backgrounds. We have several hundred employees across our offices in New York, London, Toronto, Mexico City and Bangalore. Our digital marketing programs include Digital Marketing Strategy, Enterprise SEO, Paid Search, Display, Conversion Optimization, Digital Analytics, Website Design and Development services.
Job Specifications
| Exp. | 5.0 - 8.0 Year(s) |
| Annual Fixed CTC | Min : 7.0 Lacs Max: 15.0 Lacs |
| Qualification | B.Tech/B.E. (only Full time) , MBA (only Full time) |
| No of openings | 2 |
| Recommended keywords | Pay per click, Ad operations, Search engine marketing, paid campaigns, PPC , presales |
| Target Companies | Ecommerce, Digital Marketing Agencies, MNC |
| Working days | 5 |
| Additional Comments | check for candidates with good written communication skills as this role also include presales. Any mistake in CV will lead to CV reject. |
Lead Analyst – Paid campaigns
Job Description:
This individual will report into the head of PPC. This position will work as part of a cross functional
team made up of marketing, web and technology teams. The individual will be responsible for
conceptualizing, planning and implementing online/digital marketing strategies for our clients.
Responsibilities:
1. Drive campaign management service quality, client retention & growth
· Use of data and analytics to deliver marketing efficiencies
· Lead a team of analysts to develop and execute the online marketing strategy for our clients,
spanning across – Search Engine Marketing, Display Marketing, Remarketing and Facebook
Marketing
· Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to
produce the best return on investment
· Manage & build strong team with best in class online marketing competencies, skills & experience
sets.
2. Support new business opportunity development
· Understand client challenges around driving traffic, customer acquisitions and/or revenue & map
their business requirements to our solutions and services in paid channel marketing domain.
· Work closely with business development and central response team on proposals, RFP and pitches
to support end-to-end sales cycle
· Liaise with internal stakeholders and SMEs for discussion and brainstorming to shape the overall
response
· Benchmark digital readiness of client marketing programs with competitors/ industry to identify
gaps and opportunity areas on paid channels
Desired Skills:
· 4 to 6 years of hands-on experience in digital marketing
· Search Engine Marketing – Should have a very high-level of proficiency. AdWords Certification is a
bonus.
· Display Marketing, Social Marketing – Preferred but not required.
· Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
· Experience in campaign management.
· Strong analytical skills, numerical skills and a good knowledge of Excel
· Ability to translate business objectives into a marketing solution
· Ability to demonstrate business value of our solutions to prospects
· Creative flair and enthusiasm for new ideas and concepts
· Excellent deck making skills
· Crisis Management – Able to handle ad-hoc issues effectively.
Profile
· Post graduate from tier I or tier II MBA college, preferably with Marketing or Communications
specialization
· Overall 4-5 years of work experience and 2-3 years of relevant experience
· Previous experience working for digital marketing agencies or consulting outfits in a similar position
would be a strong advantage
· Hands on knowledge of campaign management tool like Adwords, Facebook, DSP or any similar
certification
Shekhar-HR
Ph 080-50626011
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