• HR Industry Trends -That Will Prevail In 2019: Dhruv Dev Dubey, Business Head -3D India Group Bangalore

    HR Industry Trends -That Will Prevail In 2019

     

    The HR industry is constantly changing thanks to technology but these 6 HR trends is set to rule the industry in 2019.

    Hr, human resources, hiring, big data, artificial intelligence, machine learning, recruitment, marketing, HRMS, SME, social media

    From SMEs (small and medium enterprises) to multi-national corporations and start-ups, business digitization and technological upgradation are quintessential. Moreover, technology plays an even more important role at the core of every organization i.e. Human Resource (HR) Management.

    A survey by Statista in 2016 highlighted that 72% of the global companies believe digital HR to be an important part of the organization.

    The survey also brought into light views of the fastest developing South-East Asia region, where 83% of companies have prioritized HR tech advancements and HRMS (Human Resource Management Software).

     

    It is because of a multitude of benefits that the HR industry leverages from the new age technology, HRMS is observing a great upsurge.

     

    Although the immersion of technology in the HR industry is increasing with time, some of the key changes that will prevail in 2019 are:

     

    1. Redefining employer branding and recruitment marketing

    The advents of technology will compel the HR industry to make new employer branding strategies and implement the same through tech-based recruitment marketing

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    The upgraded HRMS will not only create and maintain the employer's brand reputation but will also help in attracting high-quality candidates portraying the company as a desirable employer.

    .Smart HRMS of 2019 will also automate the candidate interactions and schedules the recruitment process through integration of applicant tracking systems (ATS). The internet and social media, in particular, will also play a decisive role in these new changes.

    This will help recruiters to build an effective workforce with high-qualified candidates and create a brand image of their organization.

     

    2. Social media hiring and behavioural analysis

    In its ever-evolving role, social media will extend its outreach and help HRs to tap a larger number of candidates. Along with this, the software integration of HRMS will also help recruiters with better predictive and behavioral analysis of the candidates.

    This will not only improve the strength of the organizational workforce but will also help in removing unconscious bias from the recruitment process of candidates.

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    Currently, the market is witnessing a number of AI tools to analyze candidates' facial expressions and voice during video interviews, which will help in hiring the best candidates.

    This year will also bring blind hiring technologies so that recruiters can judge the candidates exclusively on the basis of their abilities.

     

    3. Training aided by VR and AR

    In 2019, corporate training will be aided by VR and AR for better understanding to employees.

     

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    Industry giants and large organizations are already using HRMS and ESS to avail periodic training to employees, but with VR software, training about sexual harassment and other discriminations will be successfully conducted.

    Along with this, technology will also be leveraged by HR departments to conduct webinars and conferences to counter stress and promote corporate wellness. The employee-centric approach of the modern HR industry will be optimally benefited from advance HRMS.

     

    4. AI and ML improving HR operations

    Artificial Intelligence and Machine Learning will help improve HR operations and streamline the internal functioning of the organizations. There will be more advancement in ESS portals and chatbot assistance in 2019.

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    AI-embedded HR tech will not only enhance employee experience but will also help to manage the complete employee lifecycle with more efficiency. In fact, evolved versions of the help desk will help in grievance management as well.

     

    5. Use of data analytics and big data science

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    Data analytics and Big Data science will play a crucial role in the growth of the organizations, especially MNCs with a large number of employees.

    Today, the complete centralized data of HRMS can be processed through various analytical tools to deduce organizational reports and draw definitive growth curves for the company.

     

    Further advancements in this segment will also help HRs in ensuring compliance and avoiding risk. Along with this, BI (Business Intelligence) tools will also prove useful when provided with the big streamlined data.

     

    6. Mobile apps as SaaS platform

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    On one hand, mobile apps will rise as a SaaS platform, and on the other hand, cloud services will help organizations with better integration of technology and effective data management.

     

    Technological features of new HRMS like geo-fencing and geo-attendance will be implemented by more organizations to successfully manage their remote workplaces and field operations.

     

    - Dhruv  Dev Dubey

     

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