10 Advantage of Facebook Marketing with General Statistics

Social media is a platform that almost everyone uses in today's time, be it businessman, students, private job, government job. Writer, or Blogger because of this, we get a lot of audience by doing social media marketing. By using social media, we can not only promote our product to our target audience but we also stay connected with our audience so that we can know their need.

Facebook ads is a platform like any other online advertising service on which advertisers can post their different types of ads, promote their business, generate leads, get people to fill data,  you can increase likes on your Facebook page, send traffic to your website, get conversions for your E-commerce site, increase views on your YouTube videos or other videos, etc.

If you have a business, or your clients have any business, then you can use Facebook ads to promote online.

Now, why should we choose Facebook ads? The answer is audience base. Some reasons for using Facebook ads, I have mentioned below:

1.       Every month, 2 billion (200 crore) people use Facebook. This is a very large base of the audience.

2.       In the US, if people spend 5 minutes on their phone, then 1 minute out of those 5 minutes uses either Facebook or Instagram. Instagram is also the property of Facebook and you can apply for ads on Instagram from Facebook ads as well.

3.       500 million (50 crore) people use Instagram every day. I think you can guess from the above audience base, that you can spread your ad to millions of people around the world by using Facebook ads. Apart from this, there are many exciting features of Facebook ads, which are the focus of advertisers, such as:

4.       You can run ads on any budget. The higher your budget, the more your ads will reach more people.

5.       To show your ads only to people interested in your business, by doing so you can narrow down your targeted audience by configuring demographics and other options. Therefore, Facebook ads are highly targeted, and their conversion rate is good in every case.

6.       Facebook uses every modern technology and ad formats for ads advertising purposes, which are well displayed on every device.

7.       You can simultaneously track and analyze the results of your ads, so that you will be able to run ads in a better way in future and be more successful in your business.

Summary: Advantage of Facebook Marketing areas

1. More Brand Awareness

2. Increase in Inbound Traffic

3. Improve SEO Ranking

4. Good Conversation Rates

5. High Customer Satisfaction

6. Increase in Brand Loyalty

7. Brand Authority

8. Facebook Advertising is Cost Effective

9. Free Marketplace Insights

10. Personal Leadership Development

 

I hope, you must have got all the necessary information about the benefits from Facebook Marketing. If you liked this post please share to your social media pages so that this article can reach as many people as possible. With this, if you have any question, then you must tell us in the Comment box, we will definitely try to answer your question.

Thank you

IIM's Flexi PGDM/ MBA- A Gateway of Success

 

By: Dhruv Dev Dubey, Writer, Author, Entrepreneur and HR@3DIndiaGroup.Com

 
As we know doing MBA / PGDM from Institutes like IIM/IIT/NMIMS/SPJain coul be the dream of the most the business aspirants. But, because of high competition only few of them get the opportunity to get entry such universities or institutions

 

Now this dream could be fulfilled by working for 2-10Yrs in a reputed organisation then do the weekend or part time MBA.

 

Why Weekend MBA: There are several reason such as

 

1.           Changing Career Fields or Companies

2.           Career Growth

3.           Earning More Money

4.           Exposure

5.           Sense of Direction

6.           Changing Career Fields or Companies:

7.           Enhance your leadership potential

8.           Move up the corporate ladder

9.           Gateway to change career path

10.        Networking

11.        Convenient admission process and programme timeline

12.        Flexible mode of study

13.        Saves a year

14.        Advanced curriculum and specializations

15.        Exposure

16.        Company sponsorship eases burden

 

 

Changing Career Fields or Companies: A flexi program provides adds weight to the resume of a candidate who is looking for a job change, after a little work experience, and helps them in getting promotions faster and landing a lucrative job. However, it is very common to have part – time students struggling to go through the task of preparing for interviews, while you're juggling your degree and current job, especially if you are interested in finance and consulting. It needs time and lot of commitment to go through case studies, and hence, when preparing for interviews you might have to take some days off, to compete with regular full-time MBA students. At the same time, the work experience that you have, will most likely be of more importance, than that of regular candidates, when opting for a job, giving you an added advantage.

 

Career Growth: As a working professional, you should be aware of the latest trends that contribute to your employability, and any new skills that employers might be looking for in their prospective candidates. A part-time MBA program, lets you evaluate whether the career growth you are expecting is in accordance with the demand of the industry or not, and helps you develop the necessary skills, all the while you hold down a job.

 

Earning More Money: There is a myth that part – time qualifications does not pay much. However, earning more than decent amount of money is possible given a part – time MBA experience. Remember, experience counts, and once you're done with your part-time MBA program, both of these things will add up to end in your favor.

 

Exposure: You are likely to pick up a lot of new things, related to your subject or otherwise, and have multiple chances to network with like-minded people who'll keep you in just the right amount of competitive spirit, while you interact with them.  This will serve as an improvement in your career, as you will find yourself ready to take on new responsibilities, with access to a better remuneration.

 

Sense of Direction: If you're bored in your current job, a flexi program can come as a positive change in your professional life, where you can continue devoting a part of your time to something you're interested in, while being financially secure. You can also figure out your calling, which you can pursue once you're done with your part time degree.

 

Enhance your leadership potential – If you are already working in a managerial role, it is time to set foot in the sphere of leadership. In order to improve your knowledge on various areas which you come across during all in a day's work such as Finance, Marketing, Business Policy, Accounting to name a few.

 

Move up the corporate ladder – It often happens that after certain years of work experience, there is hardly any growth prospect in the company or in the function. In such a situation, going for an Executive MBA can give you the much required lift in career which will help you move up the corporate ladder. With new skill set and knowledge, you will be able to claim bigger responsibilities and roles that will be beyond your existing profile.

 

Gateway to change career path – Professionals from non-managerial or leadership role often realize their leadership potential after a couple of years of working in a particular field. Sometimes they also feel that their current profile does not suit their career goal. Pursuing Executive MBA is the gateway to shift the career path. Executive MBA is also a good idea for Entrepreneurial enthusiasts who wish to begin their venture with management skills.

 

Networking – The Executive MBA classrooms are a diverse pool of students, rather professionals from vast profiles, functions and sectors. Needless to say, this offers a massive opportunity of networking, interaction and learning. Moreover, since the guest faculty members are from the industry and from the corporate lineage, the students get the chance to enrich their contacts which they can explore towards seeking advice and developing their business.

 

Convenient admission process and programme timeline –Unlike the 2 year MBA admission process, for which you have to take the highly competitive entrance exams like CAT, XAT etc. followed by another round of rigorous selection process including WAT/GD and PI, the admission process for the Executive MBA is much simpler. The admission takes place mainly through GMAT scores which are valid for 3 to 4 years. Although some B-schools accept CAT scores as well, but the validity is also for more than a year. The timeline for admission and course commencement is round the year, making the admission process convenient and flexible.

 

Flexible mode of study – The duration and mode of the study for Executive MBA varies from B-School to B-School. The modes can be classified as Full Time and Part Time. The duration also varies from 1 year to 3 years, depending on the mode. The Part Time Executive MBA classes are mostly conducted in the weekends. The other mode of course delivery is through online and video lectures in which case the students have to visit the campus once a term. The working executives have a lot to pick and choose from based on their convenience and commitment.

 

Saves a year – The full time MBA, which is generally pursued by candidates after graduation and a couple of years' work experience takes 2 years' time. In comparison to the 2 year full-time MBA, Executive MBA is definitely a time saver. The1-year Executive MBA programmes facilitates students to join their work without any long gap. Further, the Part-Time MBA students, who are already working do not have to take sabbatical or break from work which is another big advantage. Owing to the flexible duration, the students are expected to grasp the curriculum in a shorter span of time. Those who are opting for the Part Time need to balance their work and studies in order to complete the programme successfully.

 

Advanced curriculum and specializations – As the programme is meant for working Executives having around 5 years of work experience, it is needless to say that the curriculum would not be the same as that of the 2 year full time MBA or PGDM. It is meant to match the skills required for the senior management level. The specializations are also advanced and industry oriented.

 

Exposure – Apart from the regular classes and lectures, Executive MBA programmes offer exposure in various aspects to augment the learning and add value to the course. It can be either in the form of exposure to industry through industry visits, practical application of theory and projects, international exposure in the form of exchange programmes or international projects or it can be through the rural immersion programmes. The top B-schools offering full time Executive MBA programmes provide such opportunities to the students which is much beyond the class room learning.

 

Company sponsorship eases burden – The fee for the full time Executive MBA programme ranges from Rs. 14 lakh to Rs. 24 lakh and for the Part Time programme, the fee range is from Rs. 2 lakh to Rs. 15 lakh. The Executive MBA aspirants are often sponsored by their organizations in order to retain their valuable employees. Such students are expected not to participate in the placement process and join their erstwhile organization.

 

The Advantages

 

1.           Although the medium of instruction differs, the course structure and curriculum for a part-time MBA is the same as that for a traditional MBA. This means that candidates enrolled in such a program do not lose out on the essentials of the course.

2.           The timings and duration for a part-time program tend to be much more flexible than a full-time course. Distance learning programs are spread across the duration of 2-3 years. Online resources allow you to choose a time schedule, as per your convenience.

3.           A part-time MBA program allows you to learn, as well as work. In some cases, employers may encourage you to take up such a course, so as to enhance your capabilities and contribution to the organization.

 

The Disadvantages

1.           Despite having the same curriculum, a part-time MBA lacks the rigor and many other crucial benefits of a full-time program. Students also lose out on the productive classroom sessions and interactive discussions with peers.

2.           Institutes have also observed a large number of dropouts during the course of part-time MBA programs. Not all of the candidates are able to commit and adapt to learning through a distance setup.

3.           The enrolment criteria of part-time programs lacks completely in the competitive aspect, failing to assess various skills and capabilities of the candidates.

 

Author

Dhruv Dev Dubey,

www.3dindiagroup.com